Rosario Chines

Pfizer x Oscars Recap

Microsite design and development highlighting the sponsorship between Pfizer and the Oscars.

Image of a laptop showcasing the navigation, header, and partnership sections of the Homepage on the Pfizer and Oscars Partnership website

Overview

In 2022, Pfizer made history by becoming the first pharmaceutical company to be a sponsor of the Oscars. Their campaign strategically highlighted the significance of the COVID-19 vaccine and its pivotal role in restoring global entertainment. Collaborating with Disney Advertising, I conceptualized and crafted a microsite designed to provide a thorough retrospective of the groundbreaking performance metrics, creatives, and the social media impacts of their campaign.

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Services

  • Web Design
  • Frontend Development
  • Content Strategy

Timeframe

April 2022 – May 2022

Image of a laptop showcasing the design of linear metrics on the Pfizer and Oscars Partnership website
Image of a laptop showcasing the navigation, header, and partnership sections of the Homepage on the Pfizer and Oscars Partnership website

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