Adler Graduate School

Embarking on the Adler Graduate School website redesign project, we identified our mission after rounds of stakeholder meetings as follows:

• Craft an authentic online experience that resonates with prospective students
• Communicate the value and benefits of a degree from Adler Graduate School
• Guide students in the decision-making and applying process by simplifying processes and content, improving user flow

The goal was to hit the mark on all of these while visualizing the spirit of the institution with a reimagined design. As a lead designer on the project, I worked directly on several key aspects throughout our process, including the information architecture (IA), wireframes, prototypes, design and documentation. Working closely with our developer, we built a custom CMS solution that made content moderation and page building simple for the institution’s admins using WordPress and ACF. These refinements, coupled with the new voice of the institution on the web crafted by our writing team, resulted in a redesigned website encouraging visitors to recognize the distinctive advantages of pursuing their academic journey at Adler Graduate School.