Champlain College IA

Collaborating closely with Corey Mechanic Interactive, Spark451 took on the task of enhancing the user experience on the Champlain College website. As the lead designer on the project, my team and I conducted comprehensive user research and testing to optimize the site’s flow for prospective and admitted students. The existing website structure posed challenges for users, as indicated by feedback from internal stakeholders.

Leveraging tools such as Loop11, we performed user research with actual students, pinpointing critical areas requiring improvement in the user experience. Subsequent tests were performed, incorporating both the gathered data and stakeholder insights. The outcome involved a significant overhaul of the top- and secondary-level navigation, as well as a strategic remapping of numerous pages to align with user expectations and content placement.

In order to vividly communicate these enhancements and evaluate the functionality of the redesigned navigation, I crafted an interactive Information Architecture. This IA served not only as a visual representation of the proposed changes but also as a practical tool for assessing the navigation’s user interaction. Subsequently, the project was seamlessly transitioned to Corey Mechanic Interactive for the design and development phase.