Pfizer x Oscars Recap

In 2022, Pfizer made history by becoming the first pharmaceutical company to be a sponsor of the Oscars. Their campaign strategically highlighted the significance of the COVID-19 vaccine and its pivotal role in restoring global entertainment. Collaborating with Disney Advertising, I conceptualized and crafted a microsite designed to provide a thorough retrospective of the groundbreaking performance metrics, creatives, and the social media impacts of their campaign.